Design The Customer Journey (Using Lego Serious Play)

Course Overview

At the heart of service design and delivery is a ‘human’ customer. As customers’ perceptions have been totally redefined by creative, unprecedented technologies, businesses have been forced to tap into customers’ needs and go beyond expectations in every direction. This program allows participants to redesign the customer interaction experience by imagining a more innovative approach to service delivery and designing the ideal customer journey map.

Course Objectives

By the end of this course participant will be able to:

  • Introduce participants to the concept of human-centered design.
  • Help the team create customer experiences that exceed expectations.
  • Identify all aspects of the customers’ journey and create the current customer journey map.
  • Help participants transform ideas into implementable prototypes for testing.
  • Stimulate creative thinking and innovative design.
  • Design the ‘ideal customer journey map.
Location
:
Dubai
Date
:
06 December 
Language
:
English / Arabic
Location
:
Dubai
Date
:
10 November 
Language
:
English / Arabic
Location
:
Riyadh
Date
:
01 March 
Language
:
English / Arabic

Certificates and Associations

  • KHDA - Accreditation of the Knowledge Authority - Dubai: All of our courses are accredited by the Knowledge and Human Development Authority in the United Arab Emirates
  • Bristol Academy: All our courses are accredited by Bristol Academy - Kuala Lumpur
  • LMGO: All of our courses are accredited by the Institute of Leadership and Management - Switzerland
  • Global Innovation Institute - GInI: The center is accredited to offer all specialized innovation courses from Global Innovation Institute in America

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