Overview

This type of communication carried out in an organized way by an institution and is directed to the people and groups of the social environment where their activity is carried out. Its objective is to establish quality relations between the institution and the public to which it is directed, to make itself known and project a public image appropriate to its purposes and activities.In this course, you will learn how to set a protocol for institutional communication and how to use all communication tools in line with your organization's values and mission.

Course Objective

By the end of this course participant will be able to:

• Understand what corporate communication is, what its role in corporations is, and the different perspectives on corporate communication.
• understand key theories of corporate communication and public relations.
• use theories and concepts of corporate communication and public relations to develop a corporate communication strategies, taking account of the corporate identity, vision and value.
• Learn to manage the public relation with maintaining institutional reputation.

Certificates and Associations

• KHDA - Accreditation of the Knowledge Authority - Dubai: All of our courses are accredited by the Knowledge and Human Development Authority in the United Arab Emirates
• Bristol Academy: All our courses are accredited by Bristol Academy - Kuala Lumpur
• LMGO: All of our courses are accredited by the Institute of Leadership and Management - Switzerland
• Global Innovation Institute - GInI: The center is accredited to offer all specialized innovation courses from Global Innovation Institute in America