Course Overview

The principles of public relations today are taught as an independent course with certificates given for the professionals, but the public relations skills have become a prerequisite for many job titles. Through this training program, you will acquire the skills required for the professional management of public relations and you will be able to translate into practice the implementation of these principles through multiple activities.

Course Objectives

By the end of this course participant will be able to:

• Recognize the importance of public relations.
• Clarify the role of public relations in institutional work.
• Analyze the PR position by reviewing its key responsibilities.
• To enable participants to categorize the nature of the organization's relations with external parties and to act in a manner that translates the organization's vision and orientation with customers.
• Apply effective communication principles as a key skill for managing public relations.
• Increase participants' awareness of the importance of public relations in highlighting the reputation of institution.
• Empower participants with the media representation skills of their organizations through proper handling of the media and train to conduct press, televised and radio dialogue.

Certificates and Associations

• KHDA - Accreditation of the Knowledge Authority - Dubai: All of our courses are accredited by the Knowledge and Human Development Authority in the United Arab Emirates
• Bristol Academy: All our courses are accredited by Bristol Academy - Kuala Lumpur
• LMGO: All of our courses are accredited by the Institute of Leadership and Management - Switzerland
• Global Innovation Institute - GInI: The center is accredited to offer all specialized innovation courses from Global Innovation Institute in America