Overview

Public relations is a strategic communication process used by companies, individuals and institutions to build beneficial relationships with both parties with the public, where a public relations specialist formulates a specialized communication plan and uses all direct and indirect means and tools to build and maintain institutional reputation, and to create excellent relationships with clients that ensure their preservation and provide distinctive service to them. By constantly consulting their opinions, through this training course you will gain pioneering methods to be able to apply public relations skills in a way that keeps pace with developments in these profession.

Course Objective

By the end of this course participant will be able to:

• Recognize the concept and functions of public relations within the organization.
• Provide participants with modern concepts and methods about the communication process along with the art of dealing with others.
• Enable participants through different exercises to analyze and evaluate their communication patterns and their dealings with others, and then draw their steps to improve their communication inside and outside the workplace.
• Provide participants with the skills of managing dialogue and sessions, persuading others and influencing them.
• Clarify the issue of mutual understanding and its relationship to the essence of public relations.
• Enable public relations officials to have effective communication tools with the media in the interest of the organization.

Certificates and Associations

• KHDA - Accreditation of the Knowledge Authority - Dubai: All of our courses are accredited by the Knowledge and Human Development Authority in the United Arab Emirates
• Bristol Academy: All our courses are accredited by Bristol Academy - Kuala Lumpur
• LMGO: All of our courses are accredited by the Institute of Leadership and Management - Switzerland
• Global Innovation Institute - GInI: The center is accredited to offer all specialized innovation courses from Global Innovation Institute in America