Overview

We live in a world where products are rapidly commoditized and services are cheaply outsourced. What’s more, anyone can publish negative articles, reviews or social media content about your company. Those practices threaten to dilute brand value, shift your preferred narrative and siphon revenue. The most effective way to combat those attacks is to take control of your own story and differentiate your company by managing your brand’s image and reputation. This course will covers the roles and responsibilities of brand management, the key organizational interfaces, and the use of the classical marketing mix to strengthen your brand.

Course Objective

By the end of this course participant will be able to:

• Recognize the latest trends in the relationship between customers and brands
• To develop a unique brand management approach fits into your company
• Define the basic components of the brand identity
• To know how to make brand personality, attributes and elements
• Set your plans to face everything that may affect your brand.
• Study the marketing P's and how each influences the brand/customer relationship
• Analyze customer touch points and the customer journey
• Practice all types of marketing communications

Certificates and Associations

• KHDA - Accreditation of the Knowledge Authority - Dubai: All of our courses are accredited by the Knowledge and Human Development Authority in the United Arab Emirates
• Bristol Academy: All our courses are accredited by Bristol Academy - Kuala Lumpur
• LMGO: All of our courses are accredited by the Institute of Leadership and Management - Switzerland
• Global Innovation Institute - GInI: The center is accredited to offer all specialized innovation courses from Global Innovation Institute in America